Joker Greeting Update: How We Grew 100% And Reached $1.5M In Revenue This Year

I am the founder of Joke r-greeting who loves to make gifts. Our main product is a long song musical celebration postcard, and in 2015 I launched it on Kickstarter for $10. 000, which resulted in $92. 073 released. I actually didn't even donate, because we managed to reach our initial goal. I intended to realize the book for college-age kids, but our readers are more diverse and, frankly, there are not many students among them. I like to read reviews from grandparents who play their grandchildren or sisters.

If you want to see our first video on Kickstarter and acknowledge how it influenced our victory, here it is:

A quick look at the early days. Joke r-greeting started with one postcard, and now we have more than 30. We added three more goodies: intermittent noise, musical gift boxes, and candles for wedding favors that smell perfect at first, but turn out to be the worst along the way. Each of these grades of goodies was a personal path to happiness. Actually, what surprised me is that, for example, this was basically a personal path to happiness for each line of goods. The celebration cards started working from day one. It took 8-10 months of repeating noise notes. The candles were also slow at first, but are now starting to gain popularity. It felt the same to me that it only worked once, and that a product with a different marketing approach would not work.

I first spoke to Starter-Story in November 2017, and Joker Greetings' profits for the year were just over $300, 000. Every year, we've been lucky enough to increase our salvage by 30%, and when 2020 began, we were very afraid that we would be in the negative. However, 2020 saw an almost 100% increase, reaching just under $1 million. 2021 will be focused on inventory, and for now, we'll see a 100% increase and a profit of $2 million. I'm usually a pessimistic entrepreneur, but July is a good chance. I'd like to explain how it happened below.

Tell us about what you’ve been up to! Has the business been growing?

The most important and worrying news is that the developments I expect in 2021 should actually exceed $2 million. It could be so, but I have not achieved this goal, so I have no opinion! But for now, everything is great. But I am not trying to create a false feeling that it was a small journey either. In the first interview, I basically said something quite negative. You can read it. After losing a lot of money in 2016, I did not block the bank at all, of course I did not adjust here, but I had the opportunity to recover almost everything.

This was not the last problem. I think everyone's COVID situation is different. In my case, it wasn't as devastating as it was in 2016. And I really had physiological headaches for three months. My delivery partner sold to another company, but the new owner was so bad that, for example, hundreds of applications were not sent and hundreds of applications were lost. It's great to be a big company, but when there are difficulties, it causes big difficulties because everyone gets angry! I apologized many times. And the Fresh Delivery company has no responsibility. I don't work with them anymore. I left as soon as I could and all was well with ShipDaddy.

I now have Mythic Production Companion and Mythic Shipping Companion. This allows me to focus on what I'm actually doing rather than other things, which is telling funny jokes, marketing, making videos and content, and supporting my customers. Yes, helping my customers is really important to me. There are quite a few. I don't think this is unnecessary and I believe it's really basic, so I'm doing it as a result. It seems like I can't be crazy about data forever.

But it wasn't all bad. The company is growing every year. It's growing more than expected, despite my very careful instructions to protect myself. I wonder how I was able to do this, and go back to a question I was asked by a member of Shark Tank a few years ago. Yes, I actually appeared on Shark Tank and took a position at one of the companies. During the test, later in the show, they expressed concern that I founded this company and asked me, "Because it gives you a guarantee that you won't give up?" I couldn't answer well. I simply answered something like, "I don't take into account whether I can give you a guarantee, but I do take into account that I got up and worked every day for a year and a half because supporting my customers is important to me." In short, for example, I didn't go on the air, and I didn't make a conclusion (in fact, there was a condition that I didn't go on the air, so there was no need for a conspiracy).

In fact, I don't regret not doing so. However, I often feel that the answer is at the root of the current turmoil. That thought is to get up seriously and work every day. It's a little robot, and I think it's guilty of being able to actually use the client. I don't like to disappoint someone, but I'm still driven by the urge to try something new. Every day, the idea of ​​"What if I realized this idea?" And some prototypes are created, some do it work, and some are not. It's very interesting. And I'm not as successful as most of the other people, but I like what I'm doing and it's going well so far.

If you ask the same question when you do joker greeting, you will definitely say that your luck had a significant effect. 2020 was the worst year in many ways, but I took risks and decided that Christmas would be really wonderful thanks to COVID or COVID. I had never made a loan before, but SBA gave me a great interest rate, so I spent Christmas. And I was fortunate.

Everything changed on November 13, 2020. I have never used Tiktok, but I decided to post a video and watch it. I posted two videos. The first video was quite popular, so I posted another video, gained 1, 000 views, and decided to increase sales. When I posted my New Year's card "The Joker Meows", the number of views exceeded 6 million. Apart from this, Tiktok victory usually flows to Reddit and Instagram. I bought it for about 7-9 months before Christmas, but sold out for about two weeks in early December.

Let's introduce Tik TOK video:

It's easy to say that you were lucky in Tactoku. I can't refute what happened to me. However, I think the violence of "luck is on the side of those who have prepared" is exactly the case. I was ready for supplies. The website was ready for customers to flood. I was ready for the delivery partner to actually respond to a large number of requests. And I had a video for six years to demonstrate a product. Yes, I make all the videos myself, edit them directly, monitor them carefully, try various methods, and evaluate their effects.

In fact, if I hadn't found a way to implement my map in a video format, I think Tiktok was hardly successful. I think that I think that this method actually provides a higher conversion, taking into account the length, characteristics of the video clip, the order of the characteristics, and the text to chat. Within two years, supporting Facebook and Instagram ads has improved further. In fact, it repeats a similar scheme with similar resources, but it's strange that it is not similar. Music postcards display 4. 3- data, while peeled postcards indicate 2. 1. 3 properties. And I am still thinking about how to indicate the necessity-captive in something else.

This is a video using an inexhaustible congratulations:

This is a video using a joker draw:

The time of each video is intentional. And you can realize how I will prove the functions in any possible way. But I'm still moving other methods and templates (and it's likely that I'm a rudimentary smoking and luck), what I actually worked for me I believe that it works for the joker's greeting.

What have been your biggest lessons learned in the last year?

There is an error every time. I try not to focus on them. If you read this space, I would probably remember that I actually offered a $ 6, 000 loan. However, I took an unreasonable action without completely accepting the proposal. I received a big division, but if I received everything, I would get more necessary in 2020. But I think it's a great thing to have no debt. Credit shoulders are pretty cool when they appear.

Actually, you and your partner have the same waves (payment conditions, capital roles, continuous ideas of how people think to weigh themselves) We spend a lot of time to secure.

And in fact, I learned literally, if they bought your partner for transportation, stopping something more than staying. I was not a victim. I think that there was a problem as a result of trying to reduce the number of warehouses for a month. I was suggested either quitting or remaining. It was a big company. But they must have thought about how to combine the two businesses.

What’s in the plans for the upcoming year, and the next 5 years?

For the 12 months on the right, I try to maintain my main direction while trying a new field. At the end of 2020, I acquired Prankcandles. com. There was a time when I was trying to buy this company, but in the end they wrote a letter and said that they were ready to realize. We agreed with transactions, but it took eight months to get at least some products for the fact that South American factories were delayed for Cobid. I am hoping to expand this business and regain its popularity. Sales dropped by more than 60 % from the peak stage of the peak, and the profit margin was negative. I wouldn't buy it if I couldn't see a way to create a better story, including the upside is positive. Now, I wouldn't have bought it unless I found a way to make a better story, including the positive upside!

I've already created a new product lineup with the title "Joker Glitter Trap", and I haven't seen anything similar. I haven't seen something similar yet, so I don't know if I like it, but I'm going to get some numbers. It will be resold in September 2021. And for 2022, we are starting to make new products beyond our usual territory. Well, what is actually born?

Have you ever seen the whole family acting? I understand now. Now, when I make a drawer, my family continues to throw ideas in front of me, and some of them are not pretty good, but my sister personally starts a personal business (https: // heypaperboy. Com). I decided. In the worst a few months, I hope to add consumables to his product, and I believe they actually sell very well! This is a wrapping paper for a presentation. Barbecue Farm Animal and "Rainbow for drooping chest".

However, for an appropriate five years, it is time to test the absolutely fresh fields in the economic and geographical fields that have not been able to provide services well, despite demand. My huge work in the future is to have a warehouse in Bazar, England. Although there was demand every time, there was no supply to expand and provide services correctly. I'm thinking to some extent how to arrange it, but I have to be perfect. Apart from this, customer service is also a new challenge.

And of course, the large milestone to come is $ 5 million to $ 10 million (to be a realist, $ 3 million). I don't think this is a rudimentary thing, but I think it's quite possible, but I think it's quite possible, but geographically expanding, securing a certain number of stores, expanding candle businesses, and more products and supermarkets. Necessary for. Did you read any good book last year?

It was really fun to read a navy book, and I think it's more useful to read a real book than a digital format. For me, it looks like this. This helps take notes inside. He talks about his personal growth and startup life, and there is something that everyone can enjoy. His book is found here.

Nicholas Taleba's book Funded by Chance is a recently read book and is very interesting. All of his books can be recommended. If you want to know more about what roles will play in real life, it's worth reading. I think some people feel that his style is too bad, but I don't care.

There are many favorite podcasts. I like history podcasts (I like Mike Duncan's "Roman History") and "Conversation with Tyler". Tyler Kwen asks a really interesting question that most interviewers rarely do. I recently heard Rex Friedman's program, but he seems to be trying to get information and is not emotionally confident. Click here for a link to his site, and the latest episode with Yongmi Park is wonderful.

Also, if you want to read more traditional books on the startup life, I definitely recommend a book by Shoe Dog, the founder of Nike. In this book, I think there are many original approaches in the story, but I think the roughness is useful, and since we talk about the company made at our own expense, he finds money and survives. It emphasizes the true hardships for.

Advice for other entrepreneurs who might be struggling to grow their business?

To be honest, I don't like advice on how to work and grow others. You won't advise your friends about how to educate your child. Starting and developing a business is probably different from my way for you. Also, I do not read books with advice. I like to read their stories and books that talk about what they have done for themselves, and often ask how they faced the same problem as me. I just make it easier. For example, I read Shoe Dog books at the end of 2019, but at the time there was no venture capital, so I spent a lot of time in exchange with banks to get as much money as possible. In 2020, when I had to get a big loan, I was confident that I read a dog wearing boots. And frankly, I may have been more aggressive. That's right.

However, if I have advice, to make sure that your partner has the same idea (payment conditions, share conditions, and a common idea of ​​how much you intend to invest in your business). It will spend a lot of time. Everyone must agree completely). These are important decisions to produce a lot of money, and we need more positive pouring. I myself have not spent enough time.

Are you looking to hire for certain positions right now?

Now, I am just arranging the right personnel. We are preparing employees to work during vacation. I can't imagine what it would be when I entered a larger market or region in 2022 and tried to expand the product line. As I move forward, I need to help customer support and retail distribution par t-time help.

Where can we go to learn more?

If you have any questions or opinions, please fill in the following! < SPAN> However, if I have advice, you have the same idea (payment conditions, share conditions, and general ideas of how much you intend to invest in business). You will spend a lot of time to check. Everyone must agree completely). These are important decisions to produce a lot of money, and we need more positive pouring. I myself have not spent enough time.