Variety’s Entertainment and Technology Summit Highlights Industry Shifts: Podcasting, AI and the Future of Storytelling

Insiders such as Google, Warner Brothers, Disney, DC Studios, and Pintalest have returned to Variety's Annual Leisure and Technology Summit sponsored by City National Bank. The first day of the Summit, held at the London Hotel in Los Angeles, overlaps the time when the relationship between technology and the leisure industry is changing every day.

In the morning, it began with a lively conversation between Adam Allon CEO of Amc THEATRES and Matt Donnie, a senior writer of Variety. The movie world predicted the company's "bright future" and revealed that a movie theater chain spent $ 100 million to introduce Coc a-Cola vending machines throughout the building.

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"Why? Alon asked a question." There are actually 140 kinds of flavors (here for the full text of the conversation).)

It was also discussed about the rise of generational AI and how opinion leaders around the world use their abilities.

Let's introduce some main conclusions of Entertainment & Technology Summit 2024:

Entertainment content foresight

President of Bram House's Avijaye, the highest content of Pinterest, the Script President of the NBC Universal Entertainment, the special program in charge of AMC Networks and Amc Studios X's unique program Along with Sarah Orburi, he participated in an exciting dialogue on the intersection of technology and leisure provided by VARIETY's Michael Schneider.

According to Placash, we are now the night before the terrible season, and for the studio, which is known for its fear, it is actually a party season. The production is currently working on theatrical published works, some streaming movies, the world's largest script, and live events in collaboration with Peacock.

"We are responsible for finding a way to be present in any space where the client is in a difficult situation," Prakash said. "Horror is one of the few genres where box office revenue is growing year by year.

Ducard has revealed that Pintalest platforms have more than 520 million users worldwide and provide important insights in the industry and future. He explained that the content that people preserved in Pintalest is a cultural era indicator, and has given examples of Pinterest Predict, which predicts social trends with 80 % accuracy. "We use a tool called Trends. pinterest. com. There is a tool called com." This data knows what brands and media communities are doing now and seeing the future. It is useful.

Orburi talked about the success of Max's new series, Penguin, and the difficulty of attracting viewers with many of today's TV programs in the short episode season. She talked about the 15 episodes of John Wells, the graduate of ER, and plans to return it to the annual series.

"One of the things we are focusing on is to introduce a long episode to viewers, because we think it's really lacking in many platforms." Watching. Not only is it difficult to get back, but if the story has a large break, the viewer will forget it and will not be very interested. "

Generative A I-Success when magic is solved

In response to the turning point in AI, Google, Vice President Deep Mind, Director and Creative Technology Victoria Bussis, Nbidia, Media Entertainment, Data Scissors AI Director Kati Litemeier, Expedia Group, Travel Incubator, Vice President Abi Ashok, and Universal CTO Michael Wise talked to the moderator Caroline Gardina to discuss this topic. 。

He also commented on this week's news, including James Cameron joining the STABILITY AI Board of Directors. "This is a good example of the industry cooperating both creatively and technically." I think this is a good thing. "

Regarding the runway launching a fund for AI movie creators, Busis says, "By providing funds to creators, this kind of content can be delivered to people and the awareness of AI can be changed. I think. "

Looking to the future, Wise summed up that Hollywood needs to get the key elements right to move forward: "We have an obligation to get it right, that this is a work. We have an obligation to file mental property and copyrights correctly. If copyrights aren't valid, there's no industry. We have to get the ethics right. And at the same time as the industry, we need to experiment with how fresh technology can expand the storyteller's abilities and give them a chance to make fresh looks. 'We have to get it right.'"

In the lyrics, Bushis highlights how the fake spirit has transformed his situation in the creative process, highlighting the crossover between new technology and image development, 3D modeling, sound engineering and almost every other field.

"It brings beauty and depth to the story and allows you to introduce a personal contact with the audience at the moment they are drawn into this world.

Collins said he is basically ecstatic about the recent technological advances in the industry as a whole. He cited the development of music venues, collaborations with YouTube, and directors like Donald Glover who are introducing AI into their plots.

"We work in many different areas. We care about giving people the opportunity to expand the face of their capabilities."

Ratemeyer is working with streaming companies on reservation systems and data analytics. From the buyer's perspective, AI will allow people to receive more personalized content that corresponds to their interests, according to his writing.

"The advent of AI will actually make it much more convenient for users and allow them to receive much more information than ever before."

According to Ashoka's writings, all new technological tools are designed to extend the capabilities of designers. He even said that AI will not replace creative work, but will be required to work with inventory to improve the product itself.

"If Photoshop doesn't pose a threat to you, you have no obligation to pose a threat to fake intelligence." Expedia Group Brands: Unleashing the Potential of Digital Creators and Commerce

Online travel company Expedia has launched a new initiative to boost bookings by using creators in digital technology, opening 100 "Expedia Shops" featuring influencers and brands on its website. What is behind this initiative? According to a text by Lauri Metrosse, vice president of mass communication at Expedia Group, the figures are compelling: up to 80% of people are inspired by social networks when booking a trip, and 70% of customers trust the advice of authoritative people. "Basically, we invented the showcase, creating a space where creators have every opportunity to be distributed by our own content and you, the buyer, can book immediately," says de Metrosse.

One of the heads of the company's new digital shop is Carolina Baudino, whose hub "Shop with Caroline" on the Expedia website has major travel agents she has made in Cabo San Lucas, Italy, French Polynesia and other states. But she knows she doesn't know the elementary: "Don't show bad, bad and horrible, you really install the association... just do you, for example, associate and do you, for example, trust you, right?" Baudino said. "People are interested in, for example, actually acknowledging what you feel. They don't read the critique, they understand it together with you."

Key interview with Channing Dungey, chairman and CEO of the Warner Bros. Television Group

Channing Dungey, chairman and managing director of the Warner Bros. Television Group, presented a valuable idea in one of the main discussions of the summit, moderated by Variety's chief editor Cynthia Littleton.

Dungey said that she actually takes Peppy to her own role and finds ways for more innovative situations to create content. In his lyrics, the formation of technology allowed by Warner-Bros. speaks differently of the situation and notes the improved components in VFX and post-production. Like almost every other speaker at the summit, Dangi confirmed that the unrealistic mind is basically a tool that can quickly and effectively say situations for visitors.

"We are here to say great situations. This skill is not required by technology," Dangi said. "The most exciting thing is to tune into the audience," the Warner Bros. chairman said, explaining how viewers are accepting television. According to her writing, some television series are scripted this way and can actually be watched immediately, but viewers accept television differently when they watch individual parts.

Danji said that Warner Bros. looks for the best creative place for talented people and includes the freedom to execute any plan. "We have a lot of possibilities to tell different stories," she said. "When you experience what the ability to develop a story on television can do, it's pretty powerful." She explained that Warner Bros. is producing 90 TV series in real time across 20 different platforms, among which "Penguin," "Team Creatures" and "Reduce" season 2 are the focus. She explained that "Penguin" is actually a big asset for the company, and in fact, almost all of the plans in development are connected to something. "There is a whole situation with these TV series and movies. We are working in harmony on a huge story." Improving the Streaming Business

The summit continued with an introduction of streaming companies, with participation from Alice Bowen, president of Disney+, Annie Luo, executive vice president of global partnerships & strategic development Peacock, Frank Boven, managing director of Verizon, content & merchandising Samsung, head of TV Plus, and Adam Vartu, executive vice president of mass distribution & partnerships TV.

"There is a premium class where people are obligated to pay for it. There is a gift environment where people are obligated to study and seek out great content that they cannot see otherwise. "The world of streaming, broadcasting, the Darovoy Universe, the Universe, subscriptions, all of these things are interlocking."

In fact, Luo noted that for the first time this summer, people were able to visit one room to watch all the Olympic games. She also noted the most about the data Peacock collected during its direct broadcasts.

"The abundance of data is his own super race family," Luo said. "In fact, we can arrange them, what to implement and what content to open."

According to Valtuha's text, the TV unity will be determined based on Spanish content, for example, in terms of advertising views, as in points of subscription.

"The way people in Mexico consume (content) is different from those in Colombia or Argentina," he said. "This allows us to own the subscriber demand necessary to justify a full crust level."

"What's most fascinating right now is how Bazaar is maturing for measurement and reporting," Bowen said. "You're really starting to see how the economics are scaling on the given side. In some cases, over 50% of the subscribers have marketing degrees. So there's really a desire for access at this price point.

According to Bowen's writing, Verizon has focused on increasing the unlimited value of its customers, leaving the largest number of buyers for inclusion and resale of additional offers. Furthermore, he added that the company "is integrating these content services into its advertising mix, so it can acquire subscribers at a fairly low acquisition cost."

Key interview with Peter Safran, co-chairman and executive director of DC Studios

Peter Safran, co-chairman and executive director of DC Studios, spoke about the working process between him and his colleague, co-chairman and executive director James Gann, and how the duo is trying to reinvigorate audience interest in the superhero franchise.

"When we saw the film, most people said it was a superhero letter. For us, it wasn't apathy towards superheroes, it was mid-length film fatigue. In fact, we experienced that the bar for theatrical release has never been higher, and basically, your film needs to be relatable, it needs to be a comedy, it needs to be a commentary on the human condition. And if it has all of these things, your film really has a chance to be released. In fact, our job at DC Studios is to develop a situation for a universal audience."

Safran shared a comment about the plans of his business colleague working as a director (in real time Gann completed filming the new Superman DC iters). "James - one of those imposing directors who loves to receive reviews and ideas from anywhere. He "really wins the best ideas". It's unimaginably elementary to work with him, because he wants to receive the work no matter who it is.

As for the latest film, Safran outlined that it is encouraging. “It’s a situation based on love and compassion and the kindness of the human heart, full of hope, in fact, that characterizes Superman, but this is all twisted into what is a genre that doesn’t distinguish trains to visitors, in the four quadrants of theatrical emotion that James, for example, can purposefully provide.

Safran also said that both he and Gunn will have to face intense scrutiny as they lead their beloved characters into a new era. "There's no conclusion that won't be controversial," he said. Superman with or without a suitcase? "The swimsuit is a big issue for the federal government that worries fans, and they're right, they might care." Mind you, they chose the swimsuit.

Great podcasts

The summit also had some great podcasts, including Dinner at My Expense with Jesse Tyler Ferguson, And Here's What You Again Missed with Jenna Ushkowitz, Ask Iliza Shlesinger, Good for You with Whitney Cummings, and Mess Around, Lamorning After with Lamorne Morris.

Morris, who just won her first Emmy for Fargo, said New Girl was such a famous show that she was asked about it on the street almost every day. So he and former co-star Zooey Deschanel started a podcast to revisit episodes of the hit sitcom.

"Like, it's not easy to get into this business. Once you're in this world, you never want to leave," Morris says. I really enjoy the process of interacting with my fans. They begged for a New Girl podcast, so I offered it."

Ferguson explained that her starting point for making her podcast was a cookbook she wrote in relation to the pandemic, and she wanted to create a food-themed podcast. The artist's podcast, Modern Family, is recorded in various restaurants and features an original format that is different from the usual podcast studio.

"I actually really enjoy having conversations over meals," Ferguson says. A lot of it has to do with bringing your true self to these conversations."

Ushkowitz analyzed Glee episodes in her podcast and said that podcasting allows her to learn new eyes. She believes she has a responsibility to Glee fans to tell the truth of the show's fun moments amid the show's disaster.

"For example, we've been blessed to have millions of fans come and listen," Ushkowitz says. "Ryan Murphy decided to do a show with us. Ryan Murphy decided to do a show with us.

Schlesinger, a comedian, says she started producing podcasts to hone her interview skills and came to the conclusion that talking to comedians is an art. She recalls that Seth Rogen invited her to be a guest at the very start of the podcast.

"Sureshinger said," I liked making this. "Even if you don't think you're logical, people spend time together. The substation wraps these people.

Caminges even now has a short interest, and even the subcusting even provides a cultural ant i-addant to his family. Cumming said, I was switching the Tua Hawk. "She, but unusual, rivet concerns ... she doesn't want to stand out. She has her elements. I asked," What are you interested in? " "Seafood!"

The advertiser Renaissance is a master who conveys the situation on various platforms.

The panel, "Advertiser's Renaissance-Masters who conveys situations on a variety of platforms," ​​were on the theme of the credibility and innovation of developing an advertising campaign where viewers meet where they are. CBS President Mike Benson President Mike Benson and Chief Executive Officer (COO), Vice President Daniel Becas (Executive Weiss President) of Warner Brothers International Marketing, and CEO of CBS and Warner Brothers International Marketing Volfgang discussed this theme. PHOTOS, дала, иолый в во гобалом марарарарар, жор жор ра цыйдиороророророророротототоцоцоцоцоцоцоцоцоцоцоцоцоцоцоцоцоцототототота ота отдыха, р разовор с modelica jackson.

Benson later talked about the CBS channel's "Yellowstone" program later debuted on paramount+channel, and the possibility of building viewers revealed at the event. The group dismantled the possibility of fans escaping in the movie "Top Gun: Marverick" and "Mission Is Izu Izu", seeing Tom Cruise broadcasting NFL football games from an airplane. 。

"For us, this was not only a noise from the media perspective, but also the original opportunity to expand the news and get new audiences to be interested," says Benson. "We need to connect partnerships. We perceive our connections and the strong aspects of the brand, and we perceive ourselves in connection with the IP we received. We have an obligation to perceive what we are doing. "

Daniel de Palma said about the preparation for the paramount for the day before the day before the day, which is scheduled to be released on November 22. She said that Paramount approached the premiere screening as a very interesting skill for fans, not as a movie marketing.

"De Palma says," I take into account the fact that there are a lot of audiences watching this story. "I have to leave home, buy tickets, and come to the premiere How to arrange a movie to be an event.

De Palma's Mean Girls' advertising strategy was to replace the content with various clips through Tiktok and release a unique movie consisting of 23 clips on the platform. According to her sentence, this method led to a group coverage of all spectators.

"We had a wonderful movie to appeal to nostalgic spectators, but we had to appeal to new spectators who had never seen it," said De Palma. Mean Girls] on the day ... I think the number of views has exceeded 1 million. "I have never seen this movie," commented from the visitors, and I was pleased.

Becas talked about how to get talent to be interested in working with personal brands and fan basses. She advertised the movie "Beatle Juice" in the "Hot Staff" program, Jenna Ortega participated in the shooting, and Lady Gaga was the movie "Joker: Foli A Du". He said that he took a photo with Harley Quinn at the Louvre Museum.

Michael Keaton returned to the Beetle Juice suit and thought that he would be enthusiastic about the marketing of this movie, "said Becas, and Jenna Ortega" attracts younger audiences ...... Then, "How about Wednesday?" Tim (Burton), and the riot caused by this program was a great time to talk about her fans in a place where her fans were. " < SPAN> "De Palma says," I take into account the fact that there are a lot of spectators watching this story. "People leave home, buy tickets, and come to the premiere. How to arrange the event to be an event that you can't do.

De Palma's Mean Girls' advertising strategy was to replace the content with various clips through Tiktok and release a unique movie consisting of 23 clips on the platform. According to her sentence, this method led to a group coverage of all spectators.

"We had a wonderful movie to appeal to nostalgic spectators, but we had to appeal to new spectators who had never seen it," said De Palma. Mean Girls] on the day ... I think the number of views has exceeded 1 million. "I have never seen this movie," commented from the visitors, and I was pleased.

Becas talked about how to get talent to be interested in working with personal brands and fan basses. She advertised the movie "Beatle Juice" in the "Hot Staff" program, Jenna Ortega participated in the shooting, and Lady Gaga was the movie "Joker: Foli A Du". He said that he took a photo with Harley Quinn at the Louvre Museum.

Michael Keaton returned to the Beetle Juice suit and thought that he would be enthusiastic about the marketing of this movie, "said Becas, and Jenna Ortega" attracts younger audiences ...... Then, "How about Wednesday?" Tim (Burton), and the riot caused by this program was a great time to talk about her fans in a place where her fans were. " "De Palma says," I take into account the fact that there are a lot of audiences watching this story. "I have to leave home, buy tickets, and come to the premiere How to arrange a movie to be an event.

De Palma's Mean Girls' advertising strategy was to replace the content with various clips through Tiktok and release a unique movie consisting of 23 clips on the platform. According to her sentence, this method led to a group coverage of all spectators.